Friday, December 29, 2017

Proud Moments: Rotary Rebranding

Student presenting at Rotary
This semester students in my public relations course helped a local Rotary Club with a rebrand. The Rotary Club of Fort Worth South even invited them to present as the featured speakers at a lunch meeting. Some students were so nervous they could not even eat!

Three groups competed as mini-agencies presenting solutions. #JoinConnectStay was the winning campaign, and the club is already implementing ideas presented.

What impressed me most was how diligently our students worked on this project for weeks. They experienced the strategic campaign process and rocked their 4-minute pitches. Our client would like to make our involvement an annual event. Our students also garnered a bit of publicity for their efforts.