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CV

RESEARCH AGENDA
My research focuses on social media, ethics and teaching and learning in communication programs. I am especially interested in how programs and professors use experiential learning.

Below are highlights from my CV:

EDUCATION
Ph.D., University of North Texas
Major: Higher Education
Dissertation: A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses

M.A., The University of Georgia
Major: Journalism
Thesis: The Community and the Newspaper: Do More Artistic Resources Available to a Community Result in a Better-designed Newspaper?

B.A., Baylor University
Major: Journalism; World Affairs Minor

RESEARCH

Refereed Journal Articles

Helvie-Mason, L. B., Maben, S. K., Endres-Parnell, P., Harris Bozer, A., Jones, N., Reynolds, M., Smith, M., Tabors, C., Wallace, E. (2021 - in press). Women’s Mentoring Network — From the Keyboards of Intentional Women. Journal of Texas Women School Executives, 6(1).

Maben, S. K., Benedict, L. P., Holley, T. M., Goen, K. A. (2019). More than Tweed Jackets and Beards: An Analysis of the Hashtag Campaign #ILookLikeAProfessor. Journal of Public Interest Communications, 3(2), 74-92. https://journals.flvc.org/jpic/article/view/110467

Maben, S., Endres-Parnell, P., & Helvie-Mason, L. (2019). Re(claiming) and Re(naming) #MyDallasIs: An Analysis of Citizen Framing of Dallas after the 2016 Ambush. Southwestern Mass Communication Journal, 35(1). https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/49

Gearhart, C., & Maben, S. K. (2019). Active and Empathic Listening in Social Media: What Do Stakeholders Really Expect. International Journal of Listening, 35(3). https://www.tandfonline.com/doi/full/10.1080/10904018.2019.1602046

Shaffer, K., Gentry, J. E., & Maben, S. K. (2019). SoTL's Impact on Teaching Goals: A Case Study from a Regional University in the United States. InSight. 14, 74-87 http://insightjournal.net

Edwards, J., & Maben, S. K. (2018). Mobile Communication and Food Trucks in an Urban Environment: A Case Study. Southwestern Mass Communication Journal, 343(1). http://swecjmc.wp.txstate.edu/files/2019/04/EdwardsMaben.pdf

Maben, S. K., & Gearhart, C. (2018). Organizational Social Media Accounts:  Moving toward Listening Competency. International Journal of Listening, 32(2), 101-114. www.tandfonline.com/doi/full/10.1080/10904018.2017.1330658

Maben, S. K., Colley, K. (2017). #NotAllBaptismbyFire:  The State of Social Media Training at Student-run Communication Organizations. Southwestern Communication Journal, 32(2). http://swecjmc.wp.txstate.edu/spring-2017/

Maben, S. K., Helvie-Mason, L. (2017). When Twitter Meets Undergraduate Research:  A First-year Seminar Project. International Journal of Teaching and Learning in Higher Education, 29(1), 162-176. www.isetl.org/ijtlhe/

Helvie-Mason, L., Maben, S. K. (2017). Twitter-vism: Student Narratives and Perceptions of Learning from an Undergraduate Research Experience on Twitter Activism. Teaching Journalism & Mass Communication, 7(1), 47-61. http://aejmc.us/spig/2017/twitter-vism-student-narratives-and-perceptions-of-learning-from-an-undergraduate-research-experience-on-twitter-activism/

Maben, S. K., Hodges, B. H., & Goen, K. (2016). Community-Building and One-way Tweets: How ‘Effective Schools’ Use Twitter for Stakeholder Communication. Journal of School Public Relations, 37(3), 281-305.

Maben, S. K., Hodges, B. H., Goen, K. (2015). Procuring Passion-driven Partnerships through Effective School Social Networking:  A Case Study. The Journal of the Effective Schools Project, 22, 46-54. thejesp.org/index.php/jesp/article/view/12/15

Maben, S. K., Edwards, J. (2015). Social media internships: A case study of a student-run social media institute. Teaching Journalism & Mass Communication. http://aejmc.us/spig/2015/social-media-internships-a-case-study-of-a-student-run-social-media-institute/

Maben, S. K., Edwards, J., Malone, D. F. (2014). Online Engagement Through Facebook Groups in Face-to-Face Undergraduate Communication Courses: A Case Study. Southwestern Mass Communication Journal, 29(2). http://swecjmc.wp.txstate.edu/spring-2014/

Maben, S. K., Whitson, K. (2014). Undergraduate transformations: Reported observations from advisers at U.S. student-run public relations firms. Teaching Journalism & Mass Communication, 4(1), 1-12. aejmc.us/spig/2014/undergraduate-transformations-reported-observations-from-advisers-at-u-s-student-run-public-relations-firms/

Maben, S. K., Whitson, K. (2013). Experiential learning labs in public relations programs: Characteristics of undergraduate student-run public relations firms on U.S. college campuses. Southwestern Mass Communication Journal, 28(2). http://swecjmc.wp.txstate.edu/28-2/

Book Chapters

Maben, S. K. (2020). In Shearon Roberts (Ed.), Sofia the First: Disney Princess Brand Expands,  Woos Preschoolers with a Princess of their Own. Recasting the Disney Princess: The Coming of Age of the Empowered Children’s Heroine in the Wake of Social Movements.

Baker, C., Maben, S. K., & Edwards, J. (2014). In Robert D. Wright (Ed.), Strategies for Establishing and Sustaining Social Presence in the Online Learning Environment in Student-Teacher Interaction in Online Learning Environments (pp. 251-265). Hershey, PA: IGI Global. http://www.igi-global.com/chapter/strategies-for-establishing-and-sustaining-social-presence-in-the-online-learning-environment/117001

Maben, S. K., Lambiase, J. J. (2014). In Contemporary Media Ethics, Mitchell Land, Koji Fuse, and Bill Hornaday (Ed.), Getting “poned,” “pwned,” and owned: The Sony PlayStation Network hack and a PR nightmare. Spokane, WA: Marquette Books.

Lambiase, J., Maben, S. K. (2014). In Contemporary Media Ethics, Mitchell Land, Koji Fuse, and Bill Hornaday (Ed.), Privileging rights, ignoring victims: Amazon decides to defend its selling of a pedophile’s manifesto (2nd ed.). Spokane, WA: Marquette Books.

Conference Proceedings

Garza, J., Shaffer, K., Gentry, J. E., McGahan, D. G., Maben, S. K., Jafri, S. (2015). Faculty Perceptions on Scholarship of Teaching and Learning, a Faculty Development Initiative. Austin, Texas: Lilly Conference College and University Teaching and Learning. lillyconferences.com/tx/

Journal Articles

Maben, S. K. (2015). An Intro Class Launches an Impromptu ‘Pause’ Campaign, Learns Social Media Evaluation and Campaign Process. Teaching Journalism & Mass Communication. http://aejmc.us/spig/2015/an-intro-class-launches-an-impromptu-pause-campaign-learns-social-media-evaluation-and-campaign-process/

Maben, S. K. (2014). “Book Club” Class Session in Media Writing Course. Teaching Journalism & Mass Communication. aejmc.us/spig/2014/book-club-class-session-in-media-writing-course/

Maben, S. K. (2013). Tarleton State students lead coverage in national story. College Media Review, 50(4). cmreview.org/tarleton-state-students-lead-coverage-in-national-story/

Maben, S. K., & Malone, D. F. (2013). Live-blogging: a way to engage students, readers. College Media Review, 50(3). http://cmreview.org/live-blogging-a-way-to-engage-students-readers/

Maben, S. K., & Malone, D. F. (2012). Election Coverage on Campus / College journalists can and should cover the presidential race: Here’s how. College Media Review, 50(2). cmreview.org/election-coverage-on-campus/

Sampling of Other Publications

Maben, S. K., & Edwards, J. (2014). In Harvey, Kerric (Ed.), Blogger Rights and Responsibilities (Section 230 of Title 47 of the United States Code) (vol. 1, pp. 119-122). Thousand Oaks, CA: Sage Publications: Encyclopedia of Social Media and Politics.

Maben, S. K. (2016-present). The Journal of Social Media in Society (Vol. 5 - present). Stephenville, TX: Texas Social Media Research Institute. thejsms.org

Maben, S. K., & Baker, C. (2012-2015). The Journal of Social Media in Society (Vol. 1-4). Stephenville, TX: Texas Social Media Research Institute. thejsms.org

Maben, S. K., & Cutright, M. (2008). Book review: Leadership in place: How academic professionals can find their leadership voice by Jon F. Wergin (ed.) (1st ed., vol. 32, pp. 147-149). The Review of Higher Education. muse.jhu.edu/login?auth=0&type=summary&url=/journals/review_of_higher_education/v032/32.1.maben.html


Sampling of Presentations  

Maben, S. K. (Panelist), Frontado, T. (Panelist), DFW Hispanic Communicators, "Ethics and Integrity in Journalism," DFW Hispanic Communicators. (October 30, 2020).

Maben, S. K. (Panelist), Poindexter, P. (Panelist), Everbach, T. (Panelist), Batsell, J., Pewitt Jones, K. (Panelist), Colley, K. (Moderator), News Engagement Day Program, "#NewsEngagementDay Panel," Society of Professional Journalist - Fort Worth Pro Chapter, Virtual. (September 30, 2020).

Maben, S. K., Gearhart, C., Arthur W. Page Center Research Roundtable, "Assessing Stakeholder Expectations for Organizational Social Media Listening," Arthur W. Page Center, University Park, PA (Virtual). (August 4, 2020).

Maben, S. K. (Chair), Stewart, M., Conklin, E. (Panelist), Borne, K., Claxton, S. (Discussant), Southern States Communication Association, "Disrupting Organizational Decisions with Non-Utilitarianism Ethics," Frisco, TX. (April 4, 2020 - Canceled due to COVID-19).

Maben, S. K., Helvie-Mason, L., Lambiase, J., English, A., Everbach, T., Eaddy, L., Southern States Communication Association, "Psssst, Hey You: Women Faculty Mentors Explore using Disruptive Communication to Help Other Women, While Improving Their Own Academic Spaces," Frisco, TX. (April 3, 2020 - Canceled due to COVID-19).

Maben, S. K., Faculty Research Poster Showcase, "Satellite Student-run Organizations: Bridging the Physical Distance," Tarleton State University, Fort Worth, Texas. (October 30, 2019).

Maben, S. K. (Presenter & Author), Annual Research Symposium, "Satellite Student Media: Ideas for Multi-campus Outlets," Southwest Education Council for Journalism & Mass Communication, New Orleans, Louisiana. (October 4, 2019).

Smith, C. Q. (Author Only), Maben, S. K. (Presenter & Author), Annual Southwest Symposium, "Twitter in a Crisis:  How the FAA Used Microblogging During the 737 MAX 8 Crashes  and Aftermath," Southwest Education Council for Journalism & Mass Communication, New Orleans, Louisiana. (October 4, 2019).

Maben, S. K. (Presenter & Author), Case, D. (Presenter Only), Annual Research Symposium, "Conference Hack: How to Transform a Regular Presentation Day into a “Real” Conference," Southwest Education Council for Journalism & Mass Communication, Denver, Colorado. (November 2, 2018).

Maben, S. K., Benedict, E., Holley, T. M., Goen, K., National Communication Association Annual Convention, "More than Tweed Jackets and Beards:  An Analysis of the Hashtag Campaign #ILookLikeAProfessor," National Communication Association, Dallas, TX. (November 16, 2017).

Maben, S. K., Parnell, P., Helvie-Mason, L., National Communication Association Annual Convention, "Re(claiming) and Re(naming) #MyDallasIs: An Analysis of Citizen Framing of Dallas after the 2016 Ambush," National Communication Association, Dallas, TX. (November 16, 2017).

Maben, S. K. (Moderator), Claxton, S. (Panelist), Lempeotis, E. (Panelist), Perez, K. (Panelist), Shipman, B. (Panelist), Educators Academy Mini-Friday Session, "Move over Utilitarianism: Incorporating and Valuing Additional Ethical Frameworks for Social Media and Public Relations," Public Relations Society of America, Waco, Texas. (April 7, 2017).

Sturgill, A. (Presenter & Author), Maben, S. K. (Author Only), Bauer, M. (Presenter & Author), MidWinter Conference, "Equity through technology: Mobile friendliness, usability and accessibility for school websites," Association for Education in Journalism and Mass Education, Norman, Oklahoma. (March 3, 2017).

Maben, S. K. (Presenter & Author), Helvie-Mason, L. (Author Only), Excellence in Teaching, "Revisiting the Inaugural First‐year Seminar Cohort," Tarleton State University Center for Instructional Innovation, Stephenville, Texas. (February 10, 2017).

Maben, S. K., Colley, K., Annual Southwest Symposium, "#NotAllBaptismbyFire:  The State of Social Media Training at Student-run Communication Organizations," Southwest Education Council for Journalism & Mass Communication, West Memphis, Ark. (November 4, 2016).

Maben, S. K., Annual Southwest Symposium, "Social Presence Theory at Work in an Online Computer-Mediated Communication Course," Southwest Education Council for Journalism & Mass Communication, West Memphis, Ark. (November 4, 2016).

Helvie-Mason, L. (Presenter & Author), & Maben, S. K. (Presenter & Author), National Communication Association Annual Convention, "Twitter-vism: An analysis of student narratives about their perceived learning from an undergraduate research experience on Twitter activism," National Communication Association, Las Vegas, NV. (November 20, 2015).

Maben, S. K., Annual Symposium, "Operation Organizational Spokesperson," Southwest Education Council for Journalism and Mass Communication, Fort Worth, Texas. (November 6 , 2015).

Shaffer, K. (Presenter & Author), Gentry, J. E. (Presenter & Author), Maben, S. K. (Author Only), Garza, J. (Author Only), & McGahan, D. G. (Author Only), ISSOTL 2015, "Impacting Teaching Goals Using SoTL:  A Case Study from a Regional University in the United States," International Society for the Scholarship of Teaching and Learning, Melbourne, Australia. (October 28, 2015).

Maben, S. K. (Presenter & Author), Hodges, B. H., & Goen, K., Association for Education in Journalism and Mass Communication Midwinter Conference, "Social Networking and Effective Schools Project: An Analysis of Stakeholder Communication," Association for Education in Journalism and Mass Communication, Norman, OK. (March 6, 2015).

Mulhern, Y., & Maben, S. K., 4th Annual Social Media Technology Conference and Workshop, "Is social media privacy an oxymoron?," Howard University and Bowie State University, Washington, D.C. (September 25, 2014).

Maben, S. K. (Presenter & Author), & Helvie-Mason, L. (Presenter & Author), Excellence in Teaching Conference, "Twitter + Advocacy:  A multicultural fusion  for undergraduate research," Center for Instructional Innovation at Tarleton State University, Stephenville, TX. (March 28, 2014).

Baker, C., Maben, S. K., & Edwards, J., Texas Women in Higher Education - Invited Panelist, "Leveraging Connectivism in Higher Education: Perspectives for Teaching, Research, Leadership and Service," Fort Worth, Texas. (March 24, 2014).

Edwards, J., Stafford, P. (Presenter & Author), & Maben, S. K. (Author Only), SXSW Edu Annual Conference, "How to Launch a Student-Run Social Media Endeavor," SXSW, Austin, TX. (March 3, 2014).

Maben, S. K., Helvie-Mason, L., & Edwards, J., 33rd Annual Conference on The First-Year Experience, "Social Media Integration & First-year Seminars." (February 17, 2014).

Maben, S. K. (Presenter & Author), Edwards, J. (Author Only), & Malone, D. F. (Author Only), Southwest Education Council for Journalism and Mass Communication Symposium, "Online Engagement Through Facebook Groups in Face-to-Face Undergraduate Communication Courses: A Case Study," Southwest Education Council for Journalism and Mass Communication, Tulsa, OK. (November 1, 2013).

Maben, S. K. (Presenter & Author), Malone, D. F. (Presenter & Author), Peoples, R. (Presenter & Author), Social Media Technology Conference & Workshop 2013, "Google for Collaborative Reporting: A Case Study of Collaborative Reporting Projects in Undergraduate Journalism Courses," Howard University and Bowie State University, Bowie, Md. (September 26, 2013).

Maben, S. K., Campbell, M. (Presenter & Author), Malone, D. F., Social Media Technology Conference & Workshop 2013, "The Do’s and Don’ts of Live-Blogging with Undergraduate Reporters: Tips and Perspectives from the Professors and Reporters," Howard University and Bowie State University, Bowie, Md. (September 26, 2013).

Maben, S. K., Certified Public Communicator Program, "Social Media Sandbox," Texas Christian University, Fort Worth, Texas. (August 1, 2013).

Jafri, S., Kurwadkar, S., Baker, C., Quazi, M., Sharp, J. H., Velasco, G. J., Albrecht, A. C., Maben, S. K., Faculty Roundtable, "Publishing in Academia in the Digital Age," Center for Instructional Innovation, Stephenville, TX. (April 11, 2013).

Maben, S. K., Edwards, J., NCA Annual Convention, "Building COMMunity Through Social Media - One Plate at a Time," National Communication Association, Orlando, FL. (November 14, 2012).

Maben, S. K. (Presenter & Author), Whitson, K. (Author Only), Southwest Education Council for Journalism and Mass Communication Symposium, "Experiential learning labs in public relations programs: Characteristics of undergraduate student-run public relations firms on U.S. college campuses," Southwest Education Council for Journalism and Mass Communication, Round Rock, TX. (November 2, 2012).

Edwards, J. (Presenter & Author), Maben, S. K. (Presenter Only), Helvie-Mason, L. (Presenter Only), NASPA Tech - Student Affairs Technology Conference, "Contributing to Student Success through Social Media," NASPA, Indianapolis, Indiana. (October 26, 2012).

Edwards, J. (Presenter & Author), Maben, S. K. (Presenter & Author), Social Media Technology Conference & Workshop, "How to create a student-run social media empire," Howard University and Bowie State University, Washington, D.C. (September 28, 2012).

Maben, S. K. (Presenter & Author), SSCA Annual Convention, "Facebook in the Classroom: Harnessing its Power for Student Learning and Engagement 24/7," Southern States Communication Association, San Antonio, Texas. (April 11, 2012).

TEACHING

Tarleton State University, 2011-present
Mass Communication & Society
Media Writing
Promotional Writing
Writing for Publication
News and Magazine Editing
Advertising
Public Relations
Computer-Mediated Communication
Seminar in Social Media
Organizational Spokesperson
Applied Social Media (graduate)
Social Media Analytics/Measurement (graduate)
Communication Ethics (graduate)
College of Liberal and Fine Arts First Year Seminar

Texas Christian University, 2004-2011
Writing for Strategic Communication
Media Writing and Editing II
Media Writing and Editing I
Mass Communication in Society, TA

Baylor University, 2001-2002
Public Relations Writing

University of Georgia, 1999-2000
Editing and Design, TA and primary instructor

AWARDS AND HONORS
College of Liberal and Fine Arts 2021 Faculty Excellence in Scholarship Award. (February, 2021).
Top Paper, Southwest Education Council for Journalism and Mass Communication. (November 4, 2016).
Top 5 Paper, National Communication Association. (November 2015).
Top 6 Paper, Southwest Education Council for Journalism and Mass Communication. (November 1, 2013).
Recipient of Worthy Award, Public Relations Society of America - Greater Fort Worth Chapter. (April 25, 2013).
Top Paper, Southwest Education Council for Journalism and Mass Communication. (November 2, 2012).


Updated March 2021

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