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Wednesday, November 9, 2022

SWECJMC - A Yearly Favorite

One of my favorite conferences is the Southwest Education Council for Journalism and Mass Communication's (SWECJMC) Annual Research Symposium. After virtual meetings, it was lovely to be face-to-face again! The Baylor University team was an awesome host. The Friday afternoon crew is pictured below at the Baylor Research and Innovation Collaborative (BRIC).

SWECJMC attendees

Research presentations interest me, but the panels are where I scribble notes to bring back to my own program. Here are some of my notes to self:

  • Some programs are integrating AR, VR, and AI through digital clubs. "Playing" with the tools (like an Amazon Deep Racer) is OK as we explore what they can mean for news and brands.
  • TikTok is a quick way to introduce AR filters.
  • Writing Alexa scripts and working through AWS could be a good resume and skills boost.
  • Programming a chatbot might be a good way to work through FAQs and think of stakeholders and target audiences.
  • One faculty member encourages students to explore new technology and apps by assigning a project where they must find a new XYZ, teach themselves and then teach him. 
Another thing I love about SWECJMC is catching up with colleagues. Dr. George Daniels, University of Alabama, and I celebrated 22 years since our days at the University of Georgia! And I met Jon Zmikly, Texas State, after about a 10-year virtual friendship. I also met new friends and research colleagues and witnessed so many great presentations by graduate students who will be joining the faculty ranks soon. 

See you in Jonesboro, Ark., next year!